A PREFACE TO MARKETING MANAGEMENT 15E

What are Cookies?

A cookie is a file that is downloaded to your computer when accessing certain web pages. Cookies allow a web page, among other things, to store and retrieve information about the browsing habits of a user or his team, manage user access to restricted areas of the web, etc. Type of cookies used by this website.

Technical Cookies

These types of cookies allow the user to navigate through a web page, platform or application and use the different options or services that exist in it, such as controlling traffic and data communication, identifying the session, access parts of restricted access, select the language, or share content through social networks.

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Analysis Cookies

They are those that make it possible to monitor and analyze the behavior of users on our page. The information collected is used to measure the activity of users on the web and the creation of user browsing profiles, in order to improve the web, as well as the products and services offered.

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Personalization Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not directly store personal information, but are based on the unique identification of your Internet browser and device. If you do not allow these cookies, you will see less targeted advertising.

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